If no one’s listening, the problem isn’t your idea. It’s how you’re delivering it.
Experts everywhere say clever things that land with a thud. Posts fall flat. Talks drift. Books bloat. Prospects hesitate. Not because the ideas are weak — but because the message type is wrong.
Most people default to one style: instructing, explaining or inspiring. But readers don’t need the same thing at the same moment. A panicking founder doesn’t want philosophy. A curious browser doesn’t want a checklist. A long-suffering manager doesn’t want a 40-slide framework. When the message doesn’t match the moment, communication collapses.
The DML Compass fixes this with three simple modes:
- Directions — one clear next step
- Maps — structure and sense-making
- Landmarks — meaning, identity and possibility
Choose the right mode and your ideas land. Choose the wrong one and they vanish.
In this sharp, practical and gently irreverent guide, learn how to diagnose your reader’s real state — their knowledge, confidence and urgency — so you can give them the kind of help they really need.
You’ll learn how to:
- choose the message type that fits the moment and gets results
- stop sabotaging yourself with your natural style so you’re understood
- turn any idea into the right kind of book, talk or tool that people love
The DML Compass doesn’t make you louder. It makes you understood.
Get the book: https://geni.us/DMLCompass