The Suits & Geeks Trap: Get your commercial and technical people to work with you, not against each other

Create a business breakthrough by getting beyond the “Us & Them”

Getting commercial and technical talent to work together can be tough. This book, built on Andy’s years of experience with top multi-nationals and dynamic SMEs, shows you how to unlock the growth engine behind every major breakthrough.

Read this book to:

  • Get past tribal thinking and create a shared purpose to drive the business forward.
  • Break free from stereotypes that breed miscommunication and tension.
  • Implement practical strategies instead of gimmicky workshops.
  • Harness diverse strengths for a thriving, cooperative environment where individual talents can shine.
  • Develop a culture that turns conflicts into opportunities for innovation and growth.

Get the book: https://geni.us/thesuitsandgeekstrap

And bonuses: https://bassclusker.com/

About the Author Andy Bass

Andy Bass is the founder of BassClusker Consulting, an executive advisory firm that helps organizations grow faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, health, media, education and the arts. Andy is a former Forum Chair for MacKay CEO Forums, an international peer-learning organization for CEOs, and has taught executives at Oxford Saïd, Warwick, Strathclyde and Aston Business Schools.

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