The DNA of Engagement: A story-based approach to building trust and influencing change

The world is full of great ideas. But too many of them wither and die because they don’t have the communication strength and structure to support them.

The DNA of Engagement® solves that. It’s survival of the fittest for great ideas.

In 144 pages packed with tools, examples and ‘serious fun’ you’ll learn how to:

  • Save your ideas from the void of the trust deficit.
  • Make your listeners pay attention and keep paying it.
  • Create spoken content that sticks.
  • Craft vivid, varied and repeatable stories.
  • Turn explanation into inspiration.
  • Spark innovative thinking.
  • Build collaborative cultures.

This is more than a book; it’s the personal mentor that helps you maximise the moments that matter. Save your ideas from drowning in a sea of noise by upping your DNA game.

Get the book: https://geni.us/TheDNA

And bonuses: https://thednaofengagement.com/


For over 25 years David Pullan and Sarah Jane McKechnie have travelled the world helping leaders and teams from organisations such as PwC, Novartis and Axa stand out from the crowd. By introducing them to the art and science of story-based techniques they add heart to head and feelings to facts so that trusted relationships are built and (let’s be honest) money is made. They love nothing more than the phone call saying, ‘The DNA worked.’ The Story Spotters® always raise a glass to that.

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