Winner of the Short Business Book category in the 2024 Business Book Awards.
The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. Much has been published about the challenges marketing leader’s face, but very little has been done to prepare marketers for the leadership role and to be successful. This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies and a toolkit of tactics to build capability.